Employees are your First Brand Advocates
Brand Advocacy is important tactic for brand strategy. Where Brands must involve their employees to get an edge.
Employees are the face of the brand, have access to customers, prospects, job applicants, and others all through social media and their job roles. They are the first ones who will engaged with your social content and would be sharing it ahead.
Employees are you Organic Influencers and your First Brand Advocates. The way information is consumed today you don’t need to rely on paid ads and paid influencers if you have a strong workforce with you.
70-80% of individuals say that they’re more likely to trust content shared by “normal” people than content shared by brands.
Employee advocacy as an essential piece to distributing and growing the company brand.
Here are some more interesting facts:
- A social program gives employees access to all the branded content at their fingertips, which can easily be shared to their networks. Think products, company news, work culture, open jobs, etc. Imagine having hundreds or thousands of employees being active brand advocates online, distributing the company brand, work culture, and blog content.
- A Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing.
- Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels
- 79% of the firms surveyed reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition.
- When asked which employee-shared content consumers found most relevant, recruiting rose to the top: 30% of consumers find job posting useful.
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