Performance Marketing
Customer
Journey Map
- →Sees display / social ad
- →Encounters branded search
- →Watches video pre-roll
- →Scrolls past sponsored post
- →Clicks retargeting ad
- →Visits landing page
- →Compares alternatives
- →Reads reviews & testimonials
- →Searches brand by name
- →Signs up for email / SMS
- →Adds to cart / wishlist
- →Requests demo or quote
- →Clicks CTA on final ad
- →Completes checkout / form
- →Applies promo code
- →Confirms purchase
- →Opens re-engagement email
- →Returns via loyalty offer
- →Makes repeat purchase
- →Engages with win-back ad
- →Refers friends via link
- →Posts UGC on social
- →Leaves 5-star review
- →Becomes brand affiliate
- →Ad fatigue / banner blindness
- →Irrelevant targeting
- →Poor creative recall
- →Slow landing page load
- →Ad ↔ page message mismatch
- →Too many competitors visible
- →Cart abandonment
- →Long form friction
- →Price hesitation
- →Checkout errors / friction
- →Payment distrust
- →Promo code not working
- →Email unsubscribe fatigue
- →Irrelevant re-targeting
- →Post-purchase silence
- →No incentive to refer
- →Complex affiliate setup
- →Weak social proof loop
- →Impressions / Reach
- →CPM, Video Views
- →Brand Lift %
- →CTR, CPC
- →Time on page
- →Bounce Rate
- →Add-to-cart rate
- →Lead form CVR
- →Cost Per Lead
- →Conversion Rate
- →Cost Per Acquisition
- →ROAS / Revenue
- →Repeat Purchase Rate
- →LTV, Churn Rate
- →Email Open / Click
- →Referral Rate
- →NPS Score
- →Earned Media Value
Performance Marketing: The LEAD Hustle Guide
What is performance marketing? It is simple. You only pay for real results. You do not pay for vague ideas like "brand awareness." You pay for actual leads, sales, or clicks. If the marketing does not work, you do not pay.
The LEAD Hustle Story: Why Results Matter
Years ago, we saw a big problem. Business owners were paying agencies thousands of dollars every month. In return, they got reports showing "website visits" and "social media likes." But their bank accounts were empty. They had no new sales.
We knew there had to be a better way. We believed that agencies should work as hard as the business owners do. They should hustle.
So, we built
Our Structured Performance Services
We connect your Brand Marketing and Digital Marketing goals into a high-speed growth engine.
1. Strategy & Campaign Foundation
- Customer Journeys mapping: We trace the exact path buyers take from discovery to sale.
- Marketing Campaigns: Strategic initiatives built for your specific Growth Products.
- Digital Ad Campaigns: Scalable frameworks designed to maximize ROI.
2. Traffic Generation & Ad Platforms
- Search Engines: Capturing intent via Search Ads and Shopping Ads on Google.
- Major Channels: Expert management of Google Ads, Meta Ads, Linkedin Ads, and Youtube Ads.
- Niche Reach: Specialized traffic through Apple Search Ads and Display Ads.
3. Engagement & Organic Growth
- Authority: Long-term growth via Search Engine Optimization (SEO).
- Social Power: High-impact Social Media Marketing and Influencer Marketing.
- Retention: Targeted Email Marketing and Database Marketing to keep customers coming back.
4. Conversion Assets & Creatives
- High-Intent Destinations: Custom Landing pages and Microsites optimized for conversion.
- AI-Driven Creative: Ad Creatives powered by Generative Artificial Intelligence for rapid testing.
- Lead Magnets: Driving volume through White Paper downloads.
5. Tracking & Optimization
- Real Data: Tracking Key Performance Indicators and Marketing Performance Data in real-time.
- Precision Tools: Utilizing the Meta Pixel and advanced Tracking Platforms.
- Efficiency: Stopping Ad Fraud and maximizing spend with Retargeting Ads.
Agency Pricing Models
| Model | Average Price | Best For |
|---|---|---|
| Flat Retainer | $1,500 - $5,000 / mo | Predictable budgets & steady growth. |
| % of Ad Spend | 10% - 20% of Spend | High-scale businesses. |
| Pay-Per-Result | $10 - $100+ per Lead | Zero-risk entry for new brands. |
| Hybrid | $1k Base + Performance Fee | Deep partnerships (The LEAD Hustle Favorite). |
Industry KPIs & Average CPA
Success looks different in every industry. Here is what to expect for your Average Cost Per Acquisition (CPA).
| Industry | Primary KPIs | Average CPA |
|---|---|---|
| E-commerce | ROAS, AOV, Cart Abandons | $40 - $65 |
| B2B & SaaS | MQLs, CPL, Lifetime Value | $100 - $250+ |
| Real Estate | Viewing Requests, Qual. Leads | $100 - $150+ |
| Finance | Cost Per Quote, App Completion | $80 - $120 |
| Healthcare | Appointment Rate, Call-Throughs | $70 - $90 |
Pro Tip: Always compare your CPA against your Customer Lifetime Value (CLV). If you make more from a customer over time than it costs to find them today, your "Hustle" is working.
Our Services
KEY CORE SERVICES
Web
Hosting
Branding & Marketing
Creatives & Execution
Conversion Optimization
Solution Advisory
Infra Tech Advisory
BOUTIQUE SERVICES
Audit
Brand Presence
Digital Compliance
Digital ROI
Workshops
Idea Generation
Problem Solving
Prototyping
Digital Marketing
Strategy & Planning
Digital Assets Design
SEO & Social Media Marketing
WhatsApp Marketing
Analytics
Web & Mobile Strategy Design
Implementation
Insights & Recommendation
Design & Development
Responsive Website
eCom Website (b2b, b2c & multivendor)
Mobile UX Design & Dev.
Video Ads & Explainer Videos
Lead Generation
PPC Campaigns
Shopping Campaigns
Social Media Ads
Youtube Display Ads
Our Clients
+ Few Solopreneurs & Startups doing cool stuff in Food, Lifestyle, & Technology.
Some of them are providing hyperlocal services while some aiming the world. Some are close to securing their funding.
Digital Marketing from Experienced & Certified Professionals
