PESO Marketing Measurement
PAID MEDIA
EARNED MEDIA
SHARED MEDIA
OWNED MEDIA
PESO Marketing Measurement
Marketing Measurement in today’s time is one of the major challenges of the growing and established organization.
It’s a constant struggle.
UberBrains is changing that to make it a smooth-sailing affair for you, with our PESO Marketing Measurement.
What is the PESO Model?
PESO is an acronym for PAID, EARNED, SHARED, & OWNED. Segmenting all of the marketing channels for the business.
It helps businesses to look at their performance for these four lenses of PAID, EARNED, SHARED & OWNED – help the brands to see the opportunities of integrating additional channels into the marketing programs.
The PESO model also allows us to organize the channels in which are currently investing and help us make a wholesome sense of the business.
Most businesses track their Paid Media spends and their impact on business.
While in PESO, all the four Paid, Earned, Shared & Owned media is used to generate better marketing intelligence.
Need Help with better Marketing Insights, HIRE US!
OUR PESO SERVICES
PESO Marketing
- PESO Channel Auditing and Scoring
- BRAND BUILDING
- OWNED MEDIA Development
- Search Engine Optimisation
- Marketing Collaterals / Creative Services
- PAID Media Advertisement
- Video Advertisement
PESO Measurement
- Multichannel Marketing Analytics (DOMO, Salesforce Datorama, Google Data Studio, Google Looker)
- Search Marketing Analytics
- PAID Media Analytics
- Digital Analytics (GA & ADOBE ANALYTICS)
- Brand Sentiment Analysis
- TAG MANAGEMENT (GTM, ADOBE LAUNCH, TEALIUM )
- PESO Channels/Sources Campaign TAXANOMY Development
Our Services
KEY CORE SERVICES
Web
Hosting
Branding & Marketing
Creatives & Execution
Conversion Optimization
Solution Advisory
Infra Tech Advisory
BOUTIQUE SERVICES
Audit
Brand Presence
Digital Compliance
Digital ROI
Workshops
Idea Generation
Problem Solving
Prototyping
Digital Marketing
Strategy & Planning
Digital Assets Design
SEO & Social Media Marketing
Analytics
Web & Mobile Strategy Design
Implementation
Insights & Recommendation
Design & Development
Responsive Website
eCom Website (b2b, b2c & multivendor)
Mobile UX Design & Dev.
Video Ads & Explainer Videos
Lead Generation
PPC Campaigns
Shopping Campaigns
Social Media Ads
Youtube Display Ads
Digital Marketing from Experienced & Certified Professionals
